India – Rado launches new ad campaign with Hrithik Roshan

The Swiss watch Rado announced the launch of its brand new TV advertising campaign, which stars the Mumbai film industry’s Hrithik Roshan and model/actress Lisa Ray, at the JW Mariott, New Delhi. The ad film was shot over two days in various locations across Mumbai where Rado ambassadors put the Rado DiaMaster to the test. This new mini film builds on Rado’s standing by encapsulating all the unique traits that make up a Rado watch. The DiaMaster worn by Hrithik Roshan is made in plasma high-tech ceramic, a metallic coloured ceramic produced without the use of any metal. The metallic colour is got by heating white high-tech ceramic in a plasma oven. This heating does not affect the other essential properties of ceramic.such as hardness, scratch-resistance and lightness. The colour will not fade over time, retaining its original brilliance.

Rado CEO Matthias Breschan commented, “It is a great pleasure to see two of our ambassadors starring in this thrilling new mini-film. We are very appreciative that Hrithik and Lisa both found time in their busy schedules to join us in Mumbai and are convinced that their fans as well as Rado’s will love it.”

A Rado first, this TV commercial unites the two brand ambassadors for the first time. Hrithik Roshan, known for his Bollywood acting career, has been a Rado ambassador since 2011. This is his second commercial for Rado, the first of which saw him rushing through the streets of Jaipur to get to a friend’s engagement party on time in 2012. For Lisa Ray, who joined Rado in March 2000, this is also a first. Donning a wig and beard as a disguise, she makes a surprising appearance, having remained incognito until the very end.

SOURSE : THE LUXURY CHRONICLE

Stunners and Jaw droppers - Laksh Pahuja Jewels

Laksh Pahuja has always believed in creating exciting astonishing jewellery and his collections at the India International Jewellery Weeks in 2010, 2012 and 2014 had his characteristic stamp of designs that have baffled the viewers.

Each creation is termed as a magnum opus by Laksh Pahuja who has stuck to his motto to craft unique amazing jewellery pieces, which just have to be “one of a kind” and will undoubtedly make a stunning fashion statement.

Laksh’s collection “Floral Fragrant Adornment” had a line of elegant earrings in gold and diamonds with shapes varying from floral, fan, and spear to spider. Laksh added to the momentum of pieces with a few sets in intricate moulded shimmering gold for collars having interesting pendants and then unveiled his “talk of the town” collection pieces, which have left people spell bound.

“For me jewellery designing is much more than presenting pieces for the neck ears or arms it has to make the viewer think and be completely different from anything that is available in the market,” reveals Laksh.

An arresting necklace of gold medallions with the nine painted faces of Raavan and one blank at the back could be a non-stop conversation piece. A huge dragon butterfly necklace complete with colourful wings and a giant cubic zirconia diamond dangling at the end has given the audience a creative jolt at shows.

source : THE LUXURY CHRONICLE

India – The first edition of The Luxury Festival to take place in March 2015

Quintessentially Lifestyle Services India and GroupM (a WPP Company) with Confederation of Indian Industry (CII) as the Trade Partner have jointly organised The Luxury Festival, that is to take place from 20^th – 22^nd March 2015 at Pragati Maidan.

The announcement was made at a press conference organised at the Taj Palace, New Delhi.  The event saw the presence of Amit Dutta, Managing Director – Quintessentially Lifestyle Services India Pvt. Ltd,(QLS India Pvt ltd) Mishti Bose, Group CEO QLS India Pvt ltd, CVL Srinivas, CEO – GroupM South Asia, Amita Sarkar, Deputy Director General & Head - Services Council, CII.

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BMW i8 - the First Sports Car on Indian Roads this Winter

Over the past few years the luxury car market in India has become a level playing field with numerous European and American brands making forays into this vast untapped market. However, Audi, BMW and Mercedes still remain leviathans in this arena. In an aggressive effort to recapture its best selling status in the luxury car segment, BMW has planned on launching nine new models this year, to achieve a more concentrated and focussed penetration into the Indian psyche. Five of the said models have already been launched, and four more are to come, notably the hybrid i8 and the M3 sedan, not to mention the facelift version of the X3 SUV.

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