Over
the past few years the luxury car market in India has become a level playing
field with numerous European and American brands making forays into this vast
untapped market. However, Audi, BMW
and Mercedes still remain leviathans
in this arena. In an aggressive effort to recapture its best selling status in
the luxury car segment, BMW has
planned on launching nine new models this year, to achieve a more concentrated
and focussed penetration into the Indian psyche. Five of the said models have
already been launched, and four more are to come, notably the hybrid i8 and the M3 sedan, not to mention the facelift version of the X3 SUV.
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