The Italian fashion house Gucci and the iconic London store Harrods, have entered into a collaboration, where through the entire month of August, Gucci will bring its botanical bounty to Harrods, taking over windows, display areas and digital channels.
The brand partnership will be evident both inside and outside the store. The sixteen windows facing the Brompton Road,
as well as interior installations, will bring two exclusive Gucci
stories to life – the launch of the first fragrance under the new
creative direction, Gucci Bloom, and the arrival of the
innovative House DIY programme. Visually, the window displays will be
connected through the memorable motifs associated with the Gucci Garden.
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