India – PVR Cinema’s launch PVR PRIVELGE

The film exhibition company PVR Cinemas is celebrating its 20^th year in business by introducing a digital loyalty program, PVR Privilege. The plan was unveiled at PVR Director’s Cut at Ambience Mall, Vasant Kunj in New Delhi. At present PVR Cinemas dominates the movie hall segment with a user base of 75 million, at its 600 screens in 131 properties across India. Under this loyalty program, members earn an array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members pan India.

The PVR Privilege program is supposedly India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:

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