Italian fashion house Fendi, which is internationally known for its fur,
ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces
et al, has decided to celebrate its long-lasting bond with the world of
Cinema through an exhibition which explores in a digitally and immersive
way the relationship between FENDI and the Cinema. Entitled FENDI STUDIOS, the exhibition will be held at Fendi’s new headquarters in Rome, Palazzo della Civiltà Italiana. The exhibition will be open to the public with free admission from 27 October 2017 to 25 March 2018.
For the occasion of the exhibition, the Palazzo della Civiltà Italiana will be turned into different cinema studios composed by a series of interactive movie stages including also a real cinema. Speaking on the occasion Silvia Venturini Fendi, Creative Director for Accessories, Menswear and Kidswear at FENDI said, “Cinema has always been an important part of our family life and of our brand. Indeed, FENDI has always had a deep bond with Cinecittà. As part of the creative and artistic side of Rome, the Fendi sisters have been involved in collaborations which today can be considered groundbreaking. Approached by world famous costume designers, such as Piero Tosi and Milena Canonero, they created furs and costumes for memorable cinema productions. We have worked alongside the greatest directors of yesterday and today, from Luchino Visconti to Wes Anderson, from Martin Scorsese to Giuseppe Tornatore, and we still continue to do so. This exhibition is a way of celebrating in a very innovative way a relationship based on affinities and nourished by the desire to experiment, to tell stories and to make dreams come true.”
http://www.theluxurychronicle.com/fendi-celebrates-its-bond-with-cinema-with-exhibition
For the occasion of the exhibition, the Palazzo della Civiltà Italiana will be turned into different cinema studios composed by a series of interactive movie stages including also a real cinema. Speaking on the occasion Silvia Venturini Fendi, Creative Director for Accessories, Menswear and Kidswear at FENDI said, “Cinema has always been an important part of our family life and of our brand. Indeed, FENDI has always had a deep bond with Cinecittà. As part of the creative and artistic side of Rome, the Fendi sisters have been involved in collaborations which today can be considered groundbreaking. Approached by world famous costume designers, such as Piero Tosi and Milena Canonero, they created furs and costumes for memorable cinema productions. We have worked alongside the greatest directors of yesterday and today, from Luchino Visconti to Wes Anderson, from Martin Scorsese to Giuseppe Tornatore, and we still continue to do so. This exhibition is a way of celebrating in a very innovative way a relationship based on affinities and nourished by the desire to experiment, to tell stories and to make dreams come true.”
http://www.theluxurychronicle.com/fendi-celebrates-its-bond-with-cinema-with-exhibition
