On Tuesday, June 13, 2017, French designer Christian Louboutin staged a day-long Bike Polo tournament, known as the Hardcourt Bike Polo, in the historic Piazza Santa Maria Novella in Florence. This was part of his strategy to introduce his men’s collection, the ‘Aurelien’ sneaker at the 92nd edition of Pitti Immagine Uomo fair, which is regarded as a pivotal menswear moment in the fashion calendar. This unique sporting event of polo on bikes took place with eight teams of competitors from countries including France, Hong Kong, Italy, Japan, UK and USA. The champion was crowned by Christian Louboutin himself at the close. Having shown pre-collection to great success during Milan Moda Uomo in both 2015 and 2016, Louboutin is thrilled to be hosted this year as a special project by Pitti Immagine Uomo.
http://www.theluxurychronicle.com/christian-louboutin-sneakers-pittiuomo-s-bike-polo
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