by Meher Castelino
Wendell Rodricks is doing what should have been undertaken by the leading Fashion bodies like FDCI or a Fashion Institute such as NIFT. And that is creating a size chart specific to Indian body type. We are already familiar with the problematic issues when buying a US or UK brand of clothing, where the Indian hip size or arm and collar sizes never sit perfectly in proportion.
The globetrotting designer who sits ensconced in Goa, hit the right note and for a first in India, has created the Indian Women’s Size Chart, which is being launched at the upcoming Lakmé Fashion Week Winter/Festive 2016. In a Q & A exclusively with The Luxury Chronicle, Wendell Rodricks shares the details of his long years of research. (scroll down to see chart)
Please tell us when this idea occurred to you?I have had this concept in my head for decades. But it needed honing. When Lakmé agreed to spread the word, I went ahead this season
http://www.theluxurychronicle.com/why-is-wendell-sizing-up-indians
Wendell Rodricks is doing what should have been undertaken by the leading Fashion bodies like FDCI or a Fashion Institute such as NIFT. And that is creating a size chart specific to Indian body type. We are already familiar with the problematic issues when buying a US or UK brand of clothing, where the Indian hip size or arm and collar sizes never sit perfectly in proportion.
The globetrotting designer who sits ensconced in Goa, hit the right note and for a first in India, has created the Indian Women’s Size Chart, which is being launched at the upcoming Lakmé Fashion Week Winter/Festive 2016. In a Q & A exclusively with The Luxury Chronicle, Wendell Rodricks shares the details of his long years of research. (scroll down to see chart)
Please tell us when this idea occurred to you?I have had this concept in my head for decades. But it needed honing. When Lakmé agreed to spread the word, I went ahead this season
http://www.theluxurychronicle.com/why-is-wendell-sizing-up-indians
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